A good launch isn't a launch that goes well at kickoff. It's a launch where kickoff was the most predictable part of the operation — because everything that needed to be ready was already ready by week 6 of the pre-launch.
The 45-Day Pre-Launch Checklist is the operational schedule we use internally to ensure no item enters risk in kickoff week. Each operation block has its window: marketing, sales, construction, interactive system, media campaign, broker training.
What's inside
- Week-by-week schedule — 45 days divided into windows with clear deliverables. From week -6 (production kickoff) to week D (stand opening).
- Deliverables by area — marketing, sales, construction, legal, HR. Each area with its column and its cross-dependency with the others.
- Anticipable critical points — recurring errors in each window, and where they tend to appear first.
- Final D-day checklist — what to verify in the last 48 hours before the stand opens.
How to use it
The document serves two purposes. As a guide, if you're building the schedule for the next launch and want a tested reference. As an audit, if the schedule is already in motion and you need to identify where the operation is behind before it becomes a crisis in kickoff week.
It's an operational, not strategic material. Useful for project managers, marketing leaders, sales coordinators of the stand and whoever signs off on the construction schedule.