TBO Launch intelligence
What moves the square meter, in the open.
Studies, guides and articles TBO uses to position and sell high-end real estate launches. Market data, method and behind the scenes.
Used by marketing teams at 200+ developers.
Real estate tokenization in 2026: the $4T question
Deloitte sees tokenized real estate reaching $4T by 2035. In 2026 the plumbing—Chainlink, Caliber, custody—finally caught up. A grounded reality check.
The full framework we use to organize a brand before the next launch: purpose, positioning and master-brand.
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57 articles
Dubai luxury real estate in 2026: the split market
Dubai luxury real estate hit a record $5.1bn in $10M+ sales in H1 2026, even as supply surges. Why the prime market decoupled from the rest.
Modular luxury: prefab homes go upmarket in 2026
Modular luxury is real in 2026: prefab homes are shedding the trailer stigma and courting high-end buyers. What changed, and why it is a branding problem.
Branded residences in 2026: the price of a name
Branded residences will reach 910 schemes in 2025 and 1,747 by 2032. What the brand actually adds to a home — and where developers get it wrong.
Luxury senior living in 2026: real estate's quiet giant
Occupancy near 90%, construction at a 2012 low and 73 million boomers aging in: why luxury senior living is 2026's most resilient real estate bet.
Wellness real estate in 2026: the trillion-dollar address
Wellness real estate is now a US$548B sector on track to top US$1 trillion. What developers and architects must build to capture the wellbeing premium.
Data center real estate: 2026's hottest asset class
Data center real estate is 2026's most contested asset class. Why AI demand, power scarcity and private capital are rewriting the map.
From sales strategy to stand deployment: how to build interactive platforms that accelerate sales instead of becoming idle screens.
Mass timber in 2026: the tall-wood tower goes mainstream
Mass timber towers are going mainstream in 2026 — taller, faster, lower-carbon. What CLT is, how it beats concrete, and where the real limits still are.
Foreign buyers and US luxury real estate in 2026
Foreign buyers spent $56B on US homes as capital flight, not shelter, drives the 2026 luxury market. What developers and brands need to know.
Office-to-residential conversion 2026: a reality check
Office-to-residential conversions hit a record 90,300-unit pipeline in 2026, up 28%. Do the economics work — and can they dent the housing shortage?
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