Cookie Policy
1. What Are Cookies?
Cookies are small text files stored in your browser when you visit a website. They allow the site to remember your preferences and improve your browsing experience.
2. Types of Cookies We Use
| Cookie | Type | Purpose | Duration |
|---|---|---|---|
| tbo-theme | Essential | Stores theme preference (light/dark) | Persistent |
| tbo-lang | Essential | Stores language preference | Persistent |
Note: We use localStorage (the browser's local storage) for theme and language preferences. This data is never transmitted to the server.
The analytics and marketing cookies described below are enabled by default so we can measure site audience and performance. You can disable them at any time in your browser settings, as described in section 5.
3. Analytics Cookies
We use Google Analytics (Google LLC) and Microsoft Clarity (Microsoft Corporation) to understand how visitors interact with our site. Google Analytics collects anonymous, aggregated information; Microsoft Clarity captures heatmaps, session replays and behavioral metrics for usability analysis and optimization. Data is processed on servers in the USA. You can disable these cookies in your browser settings at any time. Learn more in the Microsoft Privacy Statement.
| Cookie | Type | Purpose | Duration |
|---|---|---|---|
| _ga | Analytics | Google Analytics, distinguishes unique users by random ID | 2 years |
| _ga_* | Analytics | Google Analytics, maintains session state per property | 2 years |
| _gtm_* | Analytics | Google Tag Manager, tag control and event tracking | Session |
| _clck | Analytics | Microsoft Clarity, identifies returning users and preferences | 1 year |
| _clsk | Analytics | Microsoft Clarity, connects multiple page views into one session | 1 day |
| MUID | Analytics | Microsoft, unique user identifier across Microsoft services | 1 year |
4. Marketing Cookies
Marketing cookies let us measure campaign conversions and show relevant ads on other platforms (Google Ads / remarketing). You can disable these cookies in your browser settings at any time.
| Cookie | Type | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Marketing | Google AdSense, ad conversion tracking | 3 months |
| _fbp | Marketing | Meta (Facebook), conversion tracking (when active) | 3 months |
5. How to Manage Cookies
You can manage your cookie preferences at any time in your browser settings (Chrome, Firefox, Safari, Edge). Browsers also let you block third-party cookies or delete cookies already stored.
6. Contact
For questions about this policy, contact us at: contato@wearetbo.com.br