TBO studies, guides and tools
The practical materials TBO uses on real estate launch projects: discipline guides, calculators, diagnostics and market studies, gathered in one place.
All of these materials come from real projects: they are the same frameworks, calculators and checklists TBO applies internally to run a launch from briefing to sale.
Developers that have launched with TBO
Guides by discipline
Brand Platform
The full framework we use to organize a brand before the next launch: purpose, positioning and master-brand.
Open guideInteractive Platform
From sales strategy to stand deployment: how to build interactive platforms that accelerate sales instead of becoming idle screens.
Open guideDirected 3D Imagery
Authorial architectural visualization (directed camera, light and materiality) that holds the launch ticket instead of discounting the price list.
Open guideLaunch Film
From concept to final cut: narrative, cinematography and sound design in the film that builds desire instead of noise.
Open guidePaid Media for Launches
From market diagnosis to CRM attribution: a media operation with phased funnel and ROAS that holds your price list.
Open guideCalculators and diagnostics
Sales Funnel Calculator
From the sales target to conversion rates: find how many leads, visits and proposals the launch needs, and the cost per sale.
Open calculatorCRM Selector
Cross-reference size, priority and launch volume to find the ideal CRM category for your developer.
Open the selectorGreen Certification Selector
Cross-reference market, priority and product type to find the right certification among LEED, AQUA-HQE, EDGE and Procel.
Open the selectorBIM Maturity Assessment
Assess six dimensions of BIM adoption in your practice and find the maturity level (0 to 3) with score and bottleneck.
Run the assessmentProject Approval Checklist
The five phases of city hall approval, from pre-consultation to permit, with checkable items and progress saved in the browser.
Open checklistIndex Correction Calculator
Correct a balance by INCC, CUB or IPCA over time, see the accrued correction and compare two indices.
Open calculatorSales Price List Generator
Generate the price list with floor appreciation and penthouse premium, and see unit price, weighted average and GSV.
Open generatorFunding Simulator
Build the project capital mix and compute the weighted average cost and the annual financial cost of the development.
Open simulatorLand Prospecting Scorecard
Rate a plot across six weighted criteria and get a 0 to 100 score with a verdict: advance, investigate or drop.
Open scorecardLand Swap Simulator
Compare physical swap, financial swap and cash land purchase by effective cost, cash and margin over GSV.
Open simulatorBuildable Potential Calculator
Start from land area and zoning and estimate buildable area, units and potential GSV before the massing study.
Open calculatorFeasibility Calculator (GSV)
Calculate gross GSV, distribute costs by phase and read the project margin. The base of any feasibility study.
Open calculatorLaunch Marketing Calculator
Estimate budget, CPL and the lead volume needed to hit the launch sales target.
CalculateMarketing Cost over GSV
How much marketing budget to reserve over the development GSV, by phase and channel.
Open tool90-Day Launch Calendar
The pre-launch schedule week by week: what to deliver, when and by whom.
Open calendarBrand Diagnostic
Twelve questions, four dimensions, five minutes: does your developer run as a system or by improvisation?
Run diagnosticStudies and reference material
Real Estate Market Guide
A panorama of data, sources and trends in the high-end market, a base to position the next launch.
Open study45-Day Pre-Launch Checklist
The operational schedule for the 45 days before launch: what to deliver, in which week, by which owner.
Open checklist90-Day Launch Checklist
The 48 checks of the full cycle, from teaser to sustaining, organized into four phases in the order they need to happen.
Open checklistReal Estate Marketing Glossary
40+ operational terms defined as TBO operates, useful for onboarding and cross-team alignment.
Open glossaryTransform your launch with an integrated creative ecosystem
Branding, Digital 3D, Marketing and Audiovisual, a complete creative operation for developers who demand the highest standard.
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