TBO studies, guides and tools.

The full framework we use to organize a brand before the next launch: purpose, positioning and master-brand.

From sales strategy to stand deployment: how to build interactive platforms that accelerate sales instead of becoming idle screens.

Authorial architectural visualization (directed camera, light and materiality) that holds the launch ticket instead of discounting the price list.

From concept to final cut: narrative, cinematography and sound design in the film that builds desire instead of noise.

From market diagnosis to CRM attribution: a media operation with phased funnel and ROAS that holds your price list.

From the sales target to conversion rates: find how many leads, visits and proposals the launch needs, and the cost per sale.

Cross-reference size, priority and launch volume to find the ideal CRM category for your developer.

Cross-reference market, priority and product type to find the right certification among LEED, AQUA-HQE, EDGE and Procel.

Assess six dimensions of BIM adoption in your practice and find the maturity level (0 to 3) with score and bottleneck.

The five phases of city hall approval, from pre-consultation to permit, with checkable items and progress saved in the browser.

Correct a balance by INCC, CUB or IPCA over time, see the accrued correction and compare two indices.

Generate the price list with floor appreciation and penthouse premium, and see unit price, weighted average and GSV.

Build the project capital mix and compute the weighted average cost and the annual financial cost of the development.

Rate a plot across six weighted criteria and get a 0 to 100 score with a verdict: advance, investigate or drop.

Compare physical swap, financial swap and cash land purchase by effective cost, cash and margin over GSV.

Start from land area and zoning and estimate buildable area, units and potential GSV before the massing study.

Calculate gross GSV, distribute costs by phase and read the project margin. The base of any feasibility study.

Estimate budget, CPL and the lead volume needed to hit the launch sales target.

How much marketing budget to reserve over the development GSV, by phase and channel.

The pre-launch schedule week by week: what to deliver, when and by whom.

Twelve questions, four dimensions, five minutes: does your developer run as a system or by improvisation?

A panorama of data, sources and trends in the high-end market, a base to position the next launch.

The operational schedule for the 45 days before launch: what to deliver, in which week, by which owner.

The 48 checks of the full cycle, from teaser to sustaining, organized into four phases in the order they need to happen.

40+ operational terms defined as TBO operates, useful for onboarding and cross-team alignment.