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Innside.

Real estate market reading for launch decision makers: data, trends and what TBO sees behind the headlines. Straight to your inbox, no noise.

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Innside editions are written in Portuguese, the language of the market they cover. Subscribing and browsing work normally; each edition's content is in Portuguese.

What it is

TBO's editorial curation on the Brazilian real estate market: launches, pricing, credit, buyer behavior and branding. Each edition crosses public sources with the reading of a team that builds developer brands every day.

Cadence

Short editions, sent a few times a month. No spam and no empty automation: when the market gives us nothing worth saying, no edition goes out.

Who it is for

Developers, marketing and sales directors, architects and investors who need to understand where the market is moving before deciding their next launch.

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Edition archive

Every edition sent so far, in full.

BOM DIA

Apagão de oferta para a classe média em SP

Secovi-SP, MCMV, Itapema e Vitra: a participação do médio padrão caiu de 81% para 38% em dez anos, e o miolo ficou sem vitrine.

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TENDÊNCIA

Agrihood: o luxo trocou consumo por origem

Daniela Klaiman aposta no agrihood: vinhedo no condomínio, farm as a service e o luxo trocando consumo por origem.

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BOA TARDE

Longevity Residences + Naara + GRI Residencial + TBO

R$ 400 mi da Vitacon, ABRAINC -20,5% e a pergunta que toda incorporadora precisa responder.

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BOM DIA

AXIS/GRP Maringá + CJ Boa Vista Village + CASACOR SP + SP 5º global + Fonseca/Roland-Garros + TBO Twin

AXIS estreia em Maringá com branding, 3D e estratégia da TBO. CJ Boa Vista Village inaugura. Fonseca segue vivo em Roland-Garros.

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TBO NEWS · ED. 02 · 25/05/2026

TBO NEWS #02 — TBO Twin, Armani BC, Cupola Summit e mais...

Vision Pro entra no stand, Cupola Summit debate IA, CasaCor PR sintetiza bem-estar como produto, Armani aterrissa em Balneário e Cannes inaugura o Brand Lion. A semana em que o sistema de marca virou base do lançamento.

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27 de abril de 2026

TBO News · Copom da quarta e ciclo de junho · 27.04.2026

Selic 14,75%, mercado dividido 55/40 entre corte e manutenção, o ciclo de 2026 abre acima do PIB, Brasil bate recorde no iF e o Copom da quarta define a janela de junho.

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