September 2026
A channel for whoever refers a developer
Architects, real estate agencies and consultancies meet the developer before any agency does, and the site had no door for that referral. The new page explains how to introduce one, what happens next, and why referring TBO takes no design work from an architect and no sale from an agency.
See it livePages by client type: developer, builder and three more
The site spoke by service and by market, never by who is reading. There are now pages for developers, builders, architecture practices, branded residences and real estate agencies, each with that client’s problems and whatever cases exist. Where there is no case, the page says so.
See it liveThe English editorial line now has six topic hubs
The 74 articles published in English are now organized by subject across six browsable pages: branded residences, branding and launch marketing, wellness and longevity, technology, luxury market and housing market. Each opens with a definition, sourced figures and frequently asked questions.
See it liveFAQ: scope, timelines and prerequisites on a single page
Twenty-three questions developers ask before signing with TBO, in six topics: engagement, timelines, what needs to be ready, results, coverage and free materials. Answers use the same numbers as the service pages.
See it liveTools hub: 18 calculators and diagnostics in one place
TBO interactive tools now have their own index, organized by development stage: land and feasibility, design and approval, brand and launch, sales and conversion. They used to be scattered across the blog, the diagnostic and the analyzer.
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July 2026
Open positions published on the site
The careers page now lists TBO open positions, with a role summary, employment type and direct application. When nothing is open, the talent pool keeps receiving portfolios.
See it liveDownloadable market guide for each city
Every city page now offers a free market guide behind a short signup, plus shortcuts to neighboring markets. Useful for developers planning regional expansion.
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June 2026
Real estate marketing city by city: 15 markets live
Launch of the market index and the city pages, with IBGE population, GDP and income data, active players and recent launches in each market. Verifiable data, no generic filler.
See it liveThe site recognizes your city
Visitors browsing from a covered market see a home page shortcut straight to their local data. Detection uses only the approximate region of the connection and the banner can be dismissed at any time.
Interactive kiosk inside the Amaran case study
The Amaran case study now embeds the sales kiosk built for the showroom: furnished floor plans, an interactive map and video. You can browse the real experience right inside the case study.
See it liveCase studies with questions and answers
Every case study gained questions and answers about the project, the client and the market. Link previews are now generated from each case’s own render.
See it liveWhatsApp conversations with context
The WhatsApp buttons across the site now open a quick step before the chat: you tell us where your project stands and the team joins the conversation already briefed.
See it liveRefreshed About page
The About page gained founder photos and backgrounds, a revised timeline since the 2019 founding and a frequently asked questions block in accordion format.
See it liveA faster site
The home page opening video was compressed and is now served from our own infrastructure. Other videos load only when they enter the viewport and images got lighter.
Launch self-assessment
A free tool that scores your launch readiness across 6 pillars, from positioning to digital funnel, and shows where the gaps are before the campaign goes live.
See it liveService pages in Portuguese and English
Branding, 3D rendering, marketing and audiovisual gained dedicated pages in both languages, with scope, process and related projects for each discipline.
See it liveThe developer toolkit
We published more than ten free calculators and simulators: feasibility and sales value, buildable potential, land swap, funding, sales funnel, cost index adjustment, pricing tables and more.
See it liveTopic hubs on TBO News
The blog gained topic pages gathering everything we publish on the real estate market, branding, 3D visualization, marketing and audiovisual, with quotable definitions and data per topic.
See it liveLaunch budget calculator
How much of the sales value should go to marketing a real estate launch? The calculator estimates the budget in the 0.5% to 2% range, with a split per front and a 90-day pre-launch calendar.
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April 2026
TBO Twin: interactive sales platform
A dedicated page for TBO Twin, the platform that turns a development into a navigable experience for the showroom and the sales team, with plans and frequently asked questions.
See it liveBrazilian real estate market guide
A free guide to the 20 essential sources for data-driven launch decisions: associations, institutes, portals and consultancies, with what to track in each one.
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March 2026
TBO in English
The entire site now also exists in English, with its own URLs and indexable content, serving developers and partners outside Brazil.