For each statement, rate how well it describes your development today, from 1 (does not describe it) to 5 (fully describes it). Answer with your current launch in mind, or the next one going to market.
Product
The right product for the site
The right development for the site, the audience and the market moment.
Site vocation · Unit mix · Pricing · Competition
Brand
A brand that sustains price
Identity, narrative and perceived value of the development before price enters the conversation.
Naming · Identity · Narrative · Perceived value
Sales
An aligned sales strategy
Team, targets, pricing table and sales process ready before the product goes to market.
Pricing & terms · Sales team · Targets · Lead handling
Marketing
Marketing that builds demand
Budget, channels and funnel sized to generate qualified leads at the pace of the target.
Budget · Channels · Funnel · Measurement
Financial
The launch’s financial structure
Cash flow, feasibility and headroom to sustain the operation until the sales curve responds.
Feasibility · Cash flow · Funding · Scenarios
Experience
A memorable buying experience
Every prospect touchpoint, from the first ad to the sales stand, building desire and trust.
Stand & POS · Sales materials · Digital journey · Post-visit