TBO · Data & studies
Citable real estate market data
A page of numbers that hold up: every figure carries a named source and a visible date. Use it, cite it, verify it. No loose numbers, no unattributed estimates.
Markets tracked by TBO
Brazilian real estate market in numbers, via TBO: 15 tracked markets, 34.8 million combined residents, an aggregate municipal GDP of R$ 2.67 trillion, 133 recent launches identified (IBGE data; TBO monitoring, 2026).
Aggregates computed from TBO’s live market base. The numbers below change when the base changes; the page regenerates daily.
15
Brazilian markets tracked by TBO with public data on population, GDP, income and recent launches.
Source: TBO, base de praças monitoradas · 2026
How this number was obtained
Count of published markets in TBO’s monitoring base. The number changes when the base changes; the page regenerates daily.
34.8 million
Combined residents across the 15 tracked markets.
Source: IBGE, Censo · 2022
How this number was obtained
Sum of municipal populations across published markets, using IBGE Census data per municipality.
R$ 2.67 trillion
Aggregate municipal GDP of the tracked markets.
Source: IBGE, PIB dos Municípios · 2023
How this number was obtained
Sum of municipal GDP (IBGE, series 5938) across published markets. Current values for each municipality’s reference year.
R$ 2,785 to R$ 5,202
Range of average monthly work income across markets: from Fortaleza to Florianópolis.
Source: IBGE, Censo · 2022
How this number was obtained
Lowest and highest average work income among published markets. Not a national average: it is the range observed in the base.
133
Recent real estate launches identified across the tracked markets.
Source: TBO, monitoramento de mercado · 2026
How this number was obtained
Sum of launches identified per market via local news and search sweeps, deduplicated by title.
Market and brand in numbers
Data from public sources and from TBO’s editorial archive: sweeps of 226 Vem pra Mesa episodes (Sergio Langer) and 129 ImobiReport records, with every claim attributed to whoever made it.
+270%
Projected growth of the branded residences market in Brazil and Mexico through 2031.
Source: Savills · projeção até 2031
5º
São Paulo’s position among the world’s largest branded residences markets.
Source: CBRE · 2026
20% to 40%
Price uplift the right brand adds to a high-end property.
Source: Paulo Mancio (CBRE), no podcast Vem pra Mesa · 2026
How this number was obtained
Statement in a Vem pra Mesa podcast episode (Sergio Langer), mapped in TBO’s editorial sweep of 226 records from the archive.
92%
Share of property searches that start without naming any brand. Until a brand enters, the property is compared as a commodity.
Source: Guilherme Sawaya (Cyrela), no podcast Vem pra Mesa · 2026
How this number was obtained
Statement in a Vem pra Mesa podcast episode (Sergio Langer), mapped in TBO’s editorial sweep of 226 records from the archive.
25% to 41%
Growth of digital channels’ share of Cyrela’s sales over three years, with branding and performance measured together.
Source: Cyrela, no podcast Vem pra Mesa · 2026
How this number was obtained
Statement in a Vem pra Mesa podcast episode (Sergio Langer), mapped in TBO’s editorial sweep of 226 records from the archive.
2%
Only 4 of 226 analyzed Vem pra Mesa episodes cover mid-market housing. The segment where many regional developers operate barely shows up in the industry debate.
Source: TBO, análise do acervo Vem pra Mesa · junho de 2026
How this number was obtained
TBO count over 226 records of the Vem pra Mesa podcast (Sergio Langer), June 2026 sweep.
51%
Share of analyzed high-end episodes that tie luxury to service and experience rather than floor area.
Source: TBO, análise do acervo Vem pra Mesa · junho de 2026
How this number was obtained
TBO’s thematic classification of high-end episodes in the Vem pra Mesa archive (Sergio Langer), June 2026 sweep.
11
Named service bots (Lai, Clara, Milly, Nia, Lia and others) identified across Brazilian brokerages. The AI persona has become a brand touchpoint.
Source: TBO, análise do acervo ImobiReport · junho de 2026
How this number was obtained
TBO sweep of 129 long-form ImobiReport records, June 2026.
TBO in numbers
Public figures from our own operation, held to the same attribution standard.
170+
Real estate projects delivered by TBO since 2019, across branding, Digital 3D, marketing and film.
Source: TBO · 2026
279+
Articles published on TBO News, in Portuguese and English, with daily market curation.
Source: TBO News · julho de 2026
Methodology
The editorial rule of this page is simple: no number appears without a named source and a date. When we cannot attribute a figure, it stays out.
The data comes from three origins. First, public sources and market consultancies (IBGE, Savills, CBRE), cited with name and time reference. Second, aggregates computed automatically over the markets TBO monitors with IBGE data and local market sweeps; these values are recalculated on every page regeneration. Third, TBO’s editorial archive: structured sweeps of 226 episodes of the Vem pra Mesa podcast (Sergio Langer) and 129 long-form ImobiReport records, in which every claim is attributed to a guest and a company.
Executive statements on podcasts are recorded as statements, not as official statistics: they matter for what they reveal about industry practice and always carry the name of whoever made them.
How to cite
When reusing a figure from this page, cite the primary source listed next to the number and, when useful, the compilation: TBO, Real estate market data and studies, wearetbo.com.br/en/data, 2026.
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