TBO Free tools
Calculators and diagnostics for real estate launches.
The tools TBO uses to plan launches, open to developers and builders: from the land scorecard to the landing page analyzer, organized by the stage you are in.
01 Land & feasibility
Before buying the land
5 toolsScore the plot, simulate land swap and funding, and test whether the GSV closes before signing.
Rate a plot across six weighted criteria and get a 0 to 100 score with a verdict: advance, investigate or drop.
Start from land area and zoning and estimate buildable area, units and potential GSV before the massing study.
Compare physical swap, financial swap and cash land purchase by effective cost, cash and margin over GSV.
Calculate gross GSV, distribute costs by phase and read the project margin. The base of any feasibility study.
Build the project capital mix and compute the weighted average cost and the annual financial cost of the development.
02 Design & approval
From design to permit
4 toolsApproval, BIM maturity, certification and construction cost indexing across the cycle.
The five phases of city hall approval, from pre-consultation to permit, with checkable items and progress saved in the browser.
Assess six dimensions of BIM adoption in your practice and find the maturity level (0 to 3) with score and bottleneck.
Cross-reference market, priority and product type to find the right certification among LEED, AQUA-HQE, EDGE and Procel.
Correct a balance by INCC, CUB or IPCA over time, see the accrued correction and compare two indices.
03 Brand & launch
Plan the launch
4 toolsMeasure launch readiness, size the marketing budget and organize the 90-day run-up.
Six dimensions, 0 to 100 score: product, brand, sales, marketing, financial structure and experience, with bottlenecks and opportunities.
Twelve questions, four dimensions, five minutes: does your developer run as a system or by improvisation?
How much marketing budget to reserve over the development GSV, by phase and channel.
The pre-launch schedule week by week: what to deliver, when and by whom.
04 Sales & conversion
Turn leads into contracts
4 toolsAudit the landing page, size the funnel, build the price list and pick the CRM.
Paste your launch page URL and get a 0 to 100 score across 17 conversion, technical SEO and hygiene checks.
From the sales target to conversion rates: find how many leads, visits and proposals the launch needs, and the cost per sale.
Generate the price list with floor appreciation and penthouse premium, and see unit price, weighted average and GSV.
Cross-reference size, priority and launch volume to find the ideal CRM category for your developer.
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A 30-minute conversation about your launch, no strings, with the people who run brand, 3D, film and media every day.
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