20
Curated sources
05
Thematic chapters
100%
Free, no fine print
What's inside
Five chapters to read the market before deciding the launch.
CHAPTER 01
Introduction
The problem of launching without reading the market and the information asymmetry that separates those who sell fast from those left with stock.
CHAPTER 02
Macro Outlook 2026
The four variables that drive the cycle: rates, pent-up demand, active supply and search behavior.
CHAPTER 03
The 20 Essential Sources
Abrainc, Secovi, CBIC, FipeZap+, IBGE, Central Bank, Caixa, ADEMI, JLL, CBRE, Cushman, Colliers, ULI and more — with description, use case and URL.
CHAPTER 04
From Data to Launch
How TBO turns market insight into branding, renders, campaigns and film — operating in a single integrated ecosystem.
CHAPTER 05
Next Steps
How to work with TBO on your next launch: diagnosis, proposal, integrated production and activation.
The 20 sources
The bibliography the market actually uses.
Public, accessible sources organized by function — from macro outlook to buyer behavior. Each comes with description, use case and URL inside the guide.
Get all 20 sourcesAbrainc — Fipe
Association + Fipe
Secovi-SP
Union
CBIC
Sector chamber
Sinduscon-SP
Union
FipeZap+
Price index
DataZAP+
Portal + research
Brain Inteligência
Consultancy
ADEMI (regionais)
Associations
IBGE — Censo 2022
Public institute
IPEA
Public research
Caixa Econômica
Public bank
Banco Central
Monetary authority
FGV / IBRE
Academic institute
JLL Brasil
Global consultancy
CBRE Brasil
Global consultancy
Cushman & Wakefield
Global consultancy
Colliers Brasil
Global consultancy
Big Four (Deloitte, PwC, KPMG, EY)
Global auditors
Urban Land Institute
Think tank
QuintoAndar + OLX
Portals + research
Why TBO
Data doesn't sell. Narrative does.
TBO is the integrated ecosystem that turns market reading into branding, renders, campaigns and film — all under one creative direction.
Branding
Naming, manifesto, visual identity and key visual that sustain pricing throughout the sales period.
Marketing
Paid media, SEO, CRM and automation focused on qualifying leads and accelerating sales velocity over supply.
3D Render
Photorealistic renders, 360° tours, humanized floor plans and animations — the image that sells before construction.
Audiovisual
Launch film, teaser, motion and post-production — the cinematic narrative that anchors the campaign.
FAQ
Frequently asked questions
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