● Checklist
90-Day Launch Checklist
The 48 checks of the full cycle, from teaser to sustaining, organized into four phases in the order they need to happen.
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The launch cycle, phase by phase
Teaser · 90 to 60 days
Teaser and capture
- Concept and brand territory
- Capture landing live
- Media and list warm-up
Pre · 60 to 30 days
Pre-launch
- Sales stand and model unit ready
- Sales team training
- Lead nurturing cadence
Launch · 30 to 0
Launch week
- Event and sales opening
- Media peak and remarketing
- Attribution and daily reading
Sustaining · 0 to +90
Sales sustaining
- Construction proof content
- Cold lead reactivation
- Offer tuning by sales velocity
→ Free material
The full launch cycle, from teaser to sustaining.
- 48 checks across 4 phases
- Covers teaser to sustaining (90 days before to 90 after)
- Progress by phase and by criticality level
- Navigable document and printable version
Free material90-Day Checklist
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