Definition
A real estate launch is the period when a development goes on sale off-plan, concentrating campaign, events and brokerage effort in the first weeks. It is the most decisive window of the cycle: launch sales velocity shapes the project's funding, the pace of price-list increases and how the market reads the product's success.
From vocabulary to practice
TBO builds brand, 3D imagery and campaigns for real estate launches. If this is about your next development, the conversation starts here.