AUMA
Grupo Thal, Curitiba, PR
Services
Interiores Branding Digital 3D Marketing
Client
Grupo Thal
Location
Curitiba, PR
Year
2025
About the project
Naming, brand concept, visual identity, logo, visual universe, color palette and application manual. External and internal perspectives, common area staging and digital scale model for the AUMA development.
View all projects// Challenge
Grupo Thal needed a naming and visual identity that reflected the uniqueness of AUMA, a high-end development designed for a demanding buyer profile. The challenge was to create a brand with its own visual territory and visualizations that anticipate the experience of living at the address.
// Result
We created the naming, the complete visual universe and the brand manual, along with high-fidelity 3D perspectives of facade, common areas and interiors, a set that significantly elevated the perceived value of the development and supported the sales strategy.
Frequently asked questions
What is AUMA?
AUMA is a residential development by Grupo Thal, in Curitiba, Paraná, Brazil.
Where is AUMA located?
AUMA is located in Curitiba, Paraná, Brazil.
Who is behind AUMA?
Grupo Thal, the company responsible for the development.
What did TBO create for AUMA?
TBO delivered the interior design, the branding and visual identity, the 3D architectural visualization (renders and perspectives) and the digital marketing strategy, supporting the launch communication and sales strategy.
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