● Study
Radar Médio Padrão 2026
The residential segment caught between subsidized housing and the high-end market: Selic, FipeZap and sales-by-tier data, plus four brand repositioning decisions.
- Why mid-market is the only segment without a credit cushion
- Sales by tier from Cyrela, Direcional and peers
- Four brand repositioning decisions
- Scale vs. boutique, which model to follow
Downloaded by marketing teams at high-end developers. LGPD, no spam.
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