Definition
Launch breakeven is the point at which contracted sales revenue covers the development's committed costs, letting construction proceed without additional developer capital. Many developers set a minimum sales trigger, for example 30% to 50% of VGV, before breaking ground. Reaching it early is the launch's primary commercial goal.
From vocabulary to practice
TBO builds brand, 3D imagery and campaigns for real estate launches. If this is about your next development, the conversation starts here.