Axis
Services
Branding Marketing Digital 3D
Client
GRP Construtora
Location
Maringá, PR
About the project
Brand concept, visual identity, logo, color palette and brand applications. Digital marketing strategy with social media creatives and exclusive letter for development neighbors. External perspectives, facade and common area staging for the Axis development.
View all projects// Challenge
GRP Construtora needed to launch Axis with a differentiated communication strategy — one that reached the open market but also won over the development neighbors with a personalized approach. It was necessary to create brand, creatives and a direct relationship action with the surroundings.
// Result
We developed the Axis visual identity, social media creatives and an exclusive letter for neighbors — an action that expanded the campaign reach, created direct relationship with the surroundings and brought high-quality organic leads to the development.
