NURA
GRP Construtora, Maringá, PR
Services
Branding Marketing Digital 3D Audiovisual
Client
GRP Construtora
Location
Maringá, PR
About the project
Brand concept, visual identity, logo, visual universe and color palette. Strategic launch planning, digital campaign, social media and traffic management. External facade perspectives, leisure areas, pool and staging. Launch film, teaser and audiovisual content for campaign.
View all projects// Challenge
GRP Construtora wanted to launch NURA as a benchmark development, with an integrated campaign from naming to audiovisual. The challenge was to create a brand with strong identity, build the complete architectural visualization and orchestrate the entire digital strategy for the launch.
// Result
We delivered naming, complete visual identity, digital marketing strategy with traffic management, 3D facade and leisure area visualizations, and launch film production, an integrated ecosystem that generated high engagement rates and qualified leads.
Frequently asked questions
What is NURA?
NURA is a residential development by GRP Construtora, in Maringá, Paraná, Brazil.
Where is NURA located?
NURA is located in Maringá, Paraná, Brazil.
Who is behind NURA?
GRP Construtora, the company responsible for the development.
What did TBO create for NURA?
TBO delivered the branding and visual identity, the digital marketing strategy, the 3D architectural visualization (renders and perspectives) and the audiovisual production, supporting the launch communication and sales strategy.
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