Casa Vernazza
Gessi Empreendimentos, São José dos Pinhais, PR
Services
Branding Marketing Digital 3D Audiovisual
Client
Gessi Empreendimentos
Location
São José dos Pinhais, PR
Year
2026
Rendering pipeline
3ds Max and Corona Renderer
Typical turnaround
Exterior stills: 3 to 4 weeks from an approved 3D model
Shown in this case
25 stills, 3 films
About the project
Naming, visual identity, marketing plan, 3D visualization and web series for Casa Vernazza, a tower of "suspended houses" from 174 m² to 325 m² by Gessi Empreendimentos in the São Pedro neighbourhood of São José dos Pinhais, Brazil. The name and concept come from Vernazza, a village in Liguria, Italy.
View all projects// Challenge
Gessi wanted to sell large apartments on the promise of a house: privacy, generous floor plans and family life. The brand, the imagery and the campaign had to carry that positioning from the construction hoarding to the launch event.
// Result
We ran the project from the name to the launch: naming, identity, hoarding, first-buyer presentation, sales book, folder, billboard, sales-stand totem and a gift for the neighbours; a marketing plan covering budget, outdoor media, radio, social media and paid traffic; 30 final 3D images, from the facades to the show apartment, plus 24 animations in 16:9 and 9:16; and a two-episode web series about São José dos Pinhais and Gessi.
Frequently asked questions
What is Casa Vernazza?
Casa Vernazza is a residential building by Gessi Empreendimentos in São José dos Pinhais, Brazil, with "suspended houses" from 174 m² to 325 m², ground-floor amenities and a rooftop. The name comes from Vernazza, a village in Liguria, Italy.
Where is Casa Vernazza?
On Rua General Catão Mena Barreto Monclaro, in the São Pedro neighbourhood of São José dos Pinhais, in the Curitiba metropolitan area.
Who is the developer?
Gessi Empreendimentos, based in São José dos Pinhais. TBO also produced the 3D visualization for San Gimignano, another Gessi development.
What did TBO do for Casa Vernazza?
Naming, visual identity and every sales piece (hoarding, book, folder, billboard, totem, gift), the launch marketing plan, 30 final 3D images with 24 animations, and a two-episode web series.
Let's talk
Have a launch on the horizon?
From brand to launch film, TBO runs your development's entire creative ecosystem under one operation.
