The cost of entering a launch without clear foundation doesn't appear in the original budget. It appears in price discounts, agency rework, briefs rewritten from scratch on every new development, and the feeling that each piece was made by a different head.
This TBO diagnostic measures how mature your operation is across four dimensions: brand platform, creative direction, paid media and governance. 12 questions in 5 minutes. At the end, you get a per-dimension score and the recommended next step.
How it works
- 4 critical dimensions. Brand platform, creative direction, paid media, governance and coherence. Each one with 3 questions that separate improvisation from system.
- 4 levels per question. "I lack clarity," "in construction," "works partially," "established system." Honesty is worth more than convenience — the report only makes sense with realistic reading.
- Score from 0 to 36. In foundation (0–12), in consolidation (13–22), in maturity (23–30), in reference (31–36).
- Immediate report. Per-dimension reading, consolidated score and recommendation anchored in TBO's method. No prior registration to take the quiz.
- Expanded PDF version. Whoever wants gets the detailed version by e-mail within 24 hours — complete per-dimension reading and phased action plan.
Who it's for
Developer leadership, marketing leaders, partners. The diagnostic is most useful when done jointly between marketing and sales — it helps expose where the two teams have different readings of the same operation.
Start the diagnostic below. 5 minutes. No cost, no initial registration.