Is your brand ready for the next launch? 5-minute diagnostic
Twelve questions, four dimensions, five minutes. Assess if your developer runs as a system or by improvisation. Get a per-dimension report with action plan.
The cost of entering a launch without clear foundation doesn't appear in the original budget. It appears in price discounts, agency rework, briefs rewritten from scratch on every new development, and the feeling that each piece was made by a different head.
This TBO diagnostic measures how mature your operation is across four dimensions: brand platform, creative direction, paid media and governance. 12 questions in 5 minutes. At the end, you get a per-dimension score and the recommended next step.
How it works
- 4 critical dimensions. Brand platform, creative direction, paid media, governance and coherence. Each one with 3 questions that separate improvisation from system.
- 4 levels per question. "I lack clarity," "in construction," "works partially," "established system." Honesty is worth more than convenience, the report only makes sense with realistic reading.
- Score from 0 to 36. In foundation (0–12), in consolidation (13–22), in maturity (23–30), in reference (31–36).
- Immediate report. Per-dimension reading, consolidated score and recommendation anchored in TBO's method. No prior registration to take the quiz.
- Expanded PDF version. Whoever wants gets the detailed version by e-mail within 24 hours, complete per-dimension reading and phased action plan.
Free resource
Development branding starts before the logo
The guide covers brand platform, territory and narrative before any creative work.
Download the guide →Who it's for
Developer leadership, marketing leaders, partners. The diagnostic is most useful when done jointly between marketing and sales, it helps expose where the two teams have different readings of the same operation.
Start the diagnostic below. 5 minutes. No cost, no initial registration.
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For naming repertoire and brand territories, see our branding hub for developers.
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