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Marco Andolfato.

Creative & Operations Director at TBO. Co-founder. Architect and urbanist who decided to design brands instead of buildings — and discovered they are the same craft.

Marco Andolfato — Diretor Criativo & Operações da TBO
Role
Creative & Operations Director
Since
2018 — Co-founder
Education
Architecture and Urbanism
Base
Curitiba, PR — Brazil
Instagram
@marcormarcob

Marco Andolfato is co-founder and Creative & Operations Director at TBO, an integrated creative agency running Digital 3D, Branding, Marketing and Audiovisual under one roof for high-end real estate launches in Brazil.

Trained as an architect and urbanist, he co-founded TBO in 2018 in Curitiba alongside Ruy. Since then he has led the creative direction and production pipeline across more than 170 launches for Brazilian developers — including AUMA, Mirage, Nura, Porto Alto, Axis (Maringá), Amaran, BSA, San Gimignano and Viplan.

His work starts from a simple premise: launching a development is different from selling it. A launch is editorial and spatial — it demands a narrative that prepares the ground before the campaign goes live. Under that thesis, Marco aligns every creative discipline (3D, branding, marketing, audiovisual) onto the same pipeline, with approval gates at each phase, so every render, every name, every film and every asset speaks the same language.

He also writes regularly on the TBO blog, with analyses on real estate branding, the premium market, launch narrative, and the relationship between architecture and brand-building.

What is Marco Andolfato’s role at TBO?

Marco Andolfato is the Creative & Operations Director at TBO and has been a co-founder of the agency since 2018. He is responsible for the creative direction of every project and for orchestrating the integrated production pipeline (Digital 3D, Branding, Marketing and Audiovisual).

What is Marco Andolfato’s background?

Marco is an architect and urbanist by training. The spatial and structural reading of architecture is what guides his creative direction for real estate developments, from naming to launch films.

How long has Marco been leading TBO?

Marco co-founded TBO in 2018 in Curitiba (PR, Brazil). Since then he has been running, together with Ruy (CEO/CMO), the integrated operation that has delivered more than 170 real estate launches across Brazil.

What are Marco Andolfato’s areas of expertise?

Creative direction for real estate launches, real estate branding, launch narrative, brand identity for developments, the integration of Digital 3D with brand storytelling, and running creative production pipelines with approval gates.

Areas of expertise

  • Creative direction for real estate launches
  • Real estate branding
  • Launch narrative
  • Brand identity for developments
  • Integration of Digital 3D, marketing and audiovisual
  • Creative operations with approval gates

Get in touch with Marco

To present a launch, propose an editorial collaboration or invite Marco for an interview, reach out through TBO’s official channel.