Definition
Branded residences are residential developments licensed by a recognized brand, from hospitality, fashion, gastronomy or design, which lends its identity, service standards and quality seal to the product. According to Savills Research, they command an average price uplift of 30% to 40% over comparable unbranded schemes. São Paulo is the world's fifth largest market in the segment, per CBRE.
From vocabulary to practice
TBO builds brand, 3D imagery and campaigns for real estate launches. If this is about your next development, the conversation starts here.