Definition
A sales center (stand de vendas) is the commercial structure built on or near the site to receive prospects during a launch, typically housing a scale model, a decorated show unit and the sales team. It is where the digital funnel becomes a face-to-face conversation: the quality of the experience directly affects visit-to-proposal conversion, especially in the high end.
From vocabulary to practice
TBO builds brand, 3D imagery and campaigns for real estate launches. If this is about your next development, the conversation starts here.