Gaia
Construtora Patrão, Curitiba, PR
Services
Branding Marketing Digital 3D
Client
Construtora Patrão
Location
Curitiba, PR
Year
2024
Rendering pipeline
3ds Max and Corona Renderer
Typical turnaround
Exterior stills: 3 to 4 weeks from an approved 3D model
Shown in this case
16 stills
About the project
Visual identity, sales material and 3D visualization for Gaia, a compact residential building by Construtora Patrão at Rua Professor Sebastião Paraná, 209, in Curitiba, Brazil. The name honours Vila Nova de Gaia, the city next to Porto, Portugal, and follows Patrão's previous development, Porto.
View all projects// Challenge
Gaia has 36 one- and two-bedroom units and amenities designed for compact living: coworking, shared laundry, pet spa and a rooftop. The brand and the images had to make that way of life desirable and give the building an earthy identity, true to its name.
// Result
We created the visual identity and brand guide, with an earth-inspired palette, the storytelling, a digital folder, a fold-out folder, the construction hoarding and 32 social media posts. For the 3D, we delivered 13 final images, an aerial photo insert, 5 rendered floor plans and 360° tours.
Frequently asked questions
What is Gaia?
A residential building by Construtora Patrão in Curitiba, Brazil, with 36 one- and two-bedroom apartments and shared lobby, party room, gym, coworking, laundry, pet spa, rooftop and bike storage.
Where is Gaia?
At Rua Professor Sebastião Paraná, 209, in Curitiba.
Why the name Gaia?
It honours Vila Nova de Gaia, next to Porto in Portugal, a nod to the Portuguese roots of the family behind the company.
What did TBO do for Gaia?
Visual identity, storytelling, folders, hoarding and social posts, plus 13 final 3D images, an aerial photo insert, 5 rendered floor plans and 360° tours.
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