Audiovisual

A complete production takes 4 to 8 weeks from script to final delivery. The schedule includes concept and script with storyboard, pre-production covering locations, casting, equipment and art direction, 1 to 3 shoot days, and post-production with editing, color grading, sound design and motion graphics. Teasers and shorts cut from the same footage lower the cost per piece.

The script and concept stage settles the narrative, tone of voice, visual references and storyboard, and is the prerequisite for any shoot day. Pre-production organizes locations, casting, equipment and the filming schedule. In pre-launch, when the building does not yet exist, the film combines live footage of the surroundings and lifestyle with the 3D scenes of the development, so the 3D material must be approved before the edit.

Launch films often combine live footage with the 3D animations of the development, showing the product before construction. The pieces are delivered in the formats marketing needs, from the full film for the sales suite to vertical shorts for Reels and YouTube Shorts, and follow the identity defined by branding. The same material yields new cuts for each phase of the campaign.

Through the performance of the pieces in each channel: video retention and completion rate, engagement of the social media shorts, cost per lead of the campaigns using the film as creative and how much the sales team uses the material at the sales suite. When TBO also runs the marketing, these metrics enter the regular reports and guide new cuts and formats throughout the campaign.