Marketing

Diagnosis and planning come before sales open: analysis of the market, competition and audience, definition of goals and KPIs, channel strategy, calendar and an investment plan by phase. The campaign then follows the life cycle of the product, from teaser actions to sales sustain. The earlier the media plan is closed, the more time there is to build audience and a lead base before the official launch.

Three blocks: the defined product, with price list, unit types and differentiators; the communication assets, such as the brand identity, renders and videos that will serve as creative; and the conversion structure, with a landing page, a lead-handling flow and a briefed sales team. In general, mid- to high-end launches invest between R$15,000 and R$50,000 a month in paid media, adjusted by phase.

The campaigns use directly what the other fronts produce: renders and animations from Digital 3D as ad creative, the branding identity and storytelling as the language of the pieces, and the audiovisual films and shorts as social media content. This integration shortens the creative production cycle, one of the main bottlenecks of real estate campaigns, and keeps the brand consistent across every channel.

Regular reports and dashboards track the key metrics of the real estate funnel: CPL (cost per lead), lead-to-visit conversion rate, CAC, ROAS and sales velocity. The numbers are read by launch phase and turned into optimization decisions, such as reallocating budget between channels, adjusting audiences and rotating creatives. Alignment with the sales team closes the loop between media and commercial results.