Markets · Dubai
Dubai leads the world in branded residences and in super-prime sales, and most of what it sells is sold off plan, before the building exists. TBO produces the brand, the imagery and the film that an off-plan buyer commits to, working remotely from Curitiba, Brazil, seven hours behind the UAE.
Dubai's 2026 is a supply story that has not played out as forecast. Roughly half of this year's scheduled handovers slipped into 2027, which swelled next year's pipeline, while the correction landed on speculators rather than owners: off-plan resales halved and primary off-plan sales barely moved. The buyer stayed. The flipper left.
With that much inventory arriving, the tower that sells is the one that can explain why it is not the one next door. In an off-plan market the product a buyer sees is the brand, the renderings and the launch film, until the keys are handed over. That is where a developer can still differentiate, and it is the part of the launch TBO produces.
What we do here
Stills, aerials, masterplan imagery, film and interactive tours from the architectural drawings. In an off-plan sale they are the product the buyer sees until handover, so they are built to be reused across every phase of the campaign.
Naming, positioning and identity, whether the development licenses a hotel or fashion name or builds its own. The brand platform sets the argument the price rests on before the first rendering is commissioned.
CGI or mixed launch films for events, the sales gallery and social cutdowns, produced from the same 3D assets as the stills so the campaign looks like one development.
An agency or studio in the UAE brings TBO in as production capacity for rendering, film or design, under its own direction and client relationship.
The full scope of each discipline, both engagement models and the work already delivered outside Brazil are on the capabilities page.
Working remotely
Neither Brazil nor the UAE observes daylight saving time, so the gap never moves. 9:00 to 11:00 in Curitiba is 16:00 to 18:00 in Dubai: reviews happen live in your afternoon, and the revised files are in your inbox the next morning.
Less than forecast, so far. Cavendish Maxwell counted 24,800 completions in the first half of 2026 and expects only 14,000 to 23,500 of the 47,000 units scheduled for the second half to hand over, pushing the 2027 pipeline to 162,500 units. The correction so far has hit speculation: off-plan resales fell 51% year on year while primary off-plan sales fell 1.5%.
Savills calculates a 33% average global premium over comparable unbranded luxury homes. Buyers pay it for enforced design and construction standards, hotel-grade service operations and a resale trust mark that protects the asking price for the next owner. The premium tracks how hard the promise is to deliver, not how famous the logo is.
Remotely, in English, seven hours apart all year. Neither country changes its clocks, so the review window is fixed: our morning, your afternoon. A developer can engage TBO directly for the launch, or a UAE agency can bring TBO in as production capacity under its own client relationship.
Stills and films are modelled in 3ds Max and Corona Renderer. A typical package of exterior stills takes 3 to 4 weeks from an approved 3D model. Scope, revision rounds and deadlines are fixed in the proposal for each development.
Book a call and the calendar shows our availability in your time zone. Or send the development, the stage it is at and what you need produced, and we reply within 24 business hours, in English.
Prefer to write first? The number on this site is a Brazilian mobile, +55 41 99669-6918, and it is a WhatsApp line the team answers in English, business hours at UTC-3.
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