TBO Launch intelligence
What moves the square meter, in the open.
Studies, guides and articles TBO uses to position and sell high-end real estate launches. Market data, method and behind the scenes.
Used by marketing teams at 200+ developers.
Recent articles
80 articles · Page 6 of 7Manhattan's pied-à-terre paradox: $10M+ contracts up 80%
Manhattan's $10M+ contracts surged 80% in May 2026 as Mayor Mamdani's pied-à-terre tax advanced. The ultra-luxury market just decoupled from policy.
Manhattan's 81 units: scarcity is the new luxury asset
Only 81 new luxury units launched in Manhattan in Q1 2026, 75% below the decade average. The pipeline is broken while the pricing holds firm.
The 90-day owner: how base-hopping rewrote luxury real estate
Knight Frank's 2026 data shows top UHNWIs spend under 90 days per home. Developers betting on full-time owners are designing for the wrong buyer.
Miami's $13.6M ceiling: ultra-luxury detaches from luxury
Miami-Dade's top 1% threshold jumped from $10.4M to $13.6M in twelve months. The ultra-luxury tier has stopped sharing a market with luxury.
AI wealth resets San Francisco's luxury housing ceiling
San Francisco's median home hit $2.15M and $20M+ sales broke records in 2026. AI wealth is rewriting the rules of US luxury real estate.
Longevity residences: luxury real estate's healthspan pivot
Canyon Ranch, The Estate, and Aman race to convert real estate into healthspan. Why 2026 is luxury's longevity inflection point.
From sales strategy to stand deployment: how to build interactive platforms that accelerate sales instead of becoming idle screens.
AI search blackout: luxury real estate ranks last in 2026
Luxury real estate ranks last among industries in AI search visibility. Branded residences capture 78% of recommendations. The window to fix this is 24 months.
The Hamptons rerated: Q1 2026 luxury sales jump 86%
Hamptons Q1 2026 sales surged 86% while Palm Beach overheats. Where UHNW capital is quietly repositioning, and what developers should learn from it.
The compound era: $6T wealth shifts US luxury real estate
1 in 5 US luxury buyers now plan multi-generational living. Compound assemblage is rewriting the rules of high-end residential design.
Manhattan ultra-luxury surge: $20M+ contracts up 140%
Manhattan ultra-luxury sales rose 30% YoY to $7.5B in Q1 2026 while the broader market softened. Two markets sharing one zip code.
Turnkey luxury: why UHNW buyers pay 33% to skip renovation
UHNWIs grew by 89 per day for five years. They now pay 33% extra for move-in-ready luxury, and refuse to wait for renovation.
Super-prime rentals: the UHNW pivot from ownership
London's super-prime rentals jumped 58% in 2025 as UHNWIs traded ownership for flexibility. Here is what this means for US developers.
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