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Studies, guides and articles TBO uses to position and sell high-end real estate launches. Market data, method and behind the scenes.

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80 articles · Page 5 of 7
Instagram

Instagram Plus for Realtors: A Guide to Selling More

Instagram Plus launched globally at $3.99/month. Here, feature by feature, is how a real estate agent can use the subscription to build relationships and generate more qualified sales, without the old "sold and vanished" routine.

2 min·Jun 06, 2026
Manhattan Luxury Real Estate 2026

Manhattan luxury real estate roars back in 2026

Manhattan luxury real estate is roaring back in 2026, $10M+ contracts up 80% even as NYC passes a pied-à-terre tax. Why trophy demand is policy-proof.

2 min·Jun 05, 2026
Homebuilder Incentives 2026

Builder buydowns: the hidden engine of 2026 housing

Mortgage rate buydowns now drive US new-home sales in 2026, with PulteGroup spending over $50K per deal. Are builder incentives worth it for buyers?

2 min·Jun 03, 2026
Us Housing Affordability 2026

US housing affordability 2026: the first-time buyer crisis

First-time buyers hit a 44-year low of 21% share in the US market. With rates at 6.53% and prices up 60% in six years, here is the math for 2026.

2 min·Jun 02, 2026
Miami Luxury Real Estate

Miami luxury real estate: how Wall Street South won 2026

Miami luxury real estate hit records in 2026 as finance giants fled north. See how Wall Street South reset prices, demand, and the global map.

2 min·Jun 01, 2026
Wellness Amenities Luxury

Wellness amenities: the $1.8 trillion luxury reset

Why wellness amenities stopped commanding a premium in luxury real estate, and what replaces the biohacking lab as the real moat in 2026.

2 min·May 31, 2026
GuideInteractive Platform

From sales strategy to stand deployment: how to build interactive platforms that accelerate sales instead of becoming idle screens.

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Hamptons Luxury Real Estate 2026

Hamptons luxury real estate: scarcity rules 2026

Hamptons luxury real estate set records in 2026 as inventory vanished, but the $120M trophy sold for $72M. Inside the market's great split.

2 min·May 29, 2026
Branded Residences 2026

Branded residences hit 910 schemes in the 2026 supercycle

Branded residences reached 910 schemes worldwide in 2025, up 19%, with a 33% price uplift. Inside the 2026 luxury real estate supercycle.

2 min·May 28, 2026
London Prime Q1 2026

London prime Q1 2026: non-dom exit cuts sales 32.6%

Prime London transactions fell 32.6% in Q1 2026 as UK non-doms relocated to Dubai, Milan and Monaco. Yet 841 deals are under offer, a decade high.

2 min·May 26, 2026
Dubai Super Prime 2026

Dubai's 500 super-prime deals reset the luxury order

Dubai closed ~500 super-prime deals above $10M in 2025, $9.05B in volume, triple London's tally. New York closed 326. The hierarchy has a new top.

2 min·May 25, 2026
Aspen Luxury Real Estate Q1 2026

Aspen Q1 2026 collapse: when scarcity stops working

Aspen sales fell 50% YoY in March 2026 despite 40% inventory squeeze. Scarcity protects price, not volume, and luxury just got the proof.

2 min·May 24, 2026
5 Bedroom Luxury Homes Us

Living large: 5+ bedrooms now drive 64% of luxury inquiries

The 2026 Coldwell Banker Trend Report shows US luxury buyers favoring big footprints over minimalist boxes.

2 min·May 22, 2026
GuideDirected 3D Imagery

Authorial architectural visualization (directed camera, light and materiality) that holds the launch ticket instead of discounting the price list.

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