TBO Launch intelligence
What moves the square meter, in the open.
Studies, guides and articles TBO uses to position and sell high-end real estate launches. Market data, method and behind the scenes.
Used by marketing teams at 200+ developers.
Recent articles
80 articles · Page 5 of 7Instagram Plus for Realtors: A Guide to Selling More
Instagram Plus launched globally at $3.99/month. Here, feature by feature, is how a real estate agent can use the subscription to build relationships and generate more qualified sales, without the old "sold and vanished" routine.
Manhattan luxury real estate roars back in 2026
Manhattan luxury real estate is roaring back in 2026, $10M+ contracts up 80% even as NYC passes a pied-à-terre tax. Why trophy demand is policy-proof.
Builder buydowns: the hidden engine of 2026 housing
Mortgage rate buydowns now drive US new-home sales in 2026, with PulteGroup spending over $50K per deal. Are builder incentives worth it for buyers?
US housing affordability 2026: the first-time buyer crisis
First-time buyers hit a 44-year low of 21% share in the US market. With rates at 6.53% and prices up 60% in six years, here is the math for 2026.
Miami luxury real estate: how Wall Street South won 2026
Miami luxury real estate hit records in 2026 as finance giants fled north. See how Wall Street South reset prices, demand, and the global map.
Wellness amenities: the $1.8 trillion luxury reset
Why wellness amenities stopped commanding a premium in luxury real estate, and what replaces the biohacking lab as the real moat in 2026.
From sales strategy to stand deployment: how to build interactive platforms that accelerate sales instead of becoming idle screens.
Hamptons luxury real estate: scarcity rules 2026
Hamptons luxury real estate set records in 2026 as inventory vanished, but the $120M trophy sold for $72M. Inside the market's great split.
Branded residences hit 910 schemes in the 2026 supercycle
Branded residences reached 910 schemes worldwide in 2025, up 19%, with a 33% price uplift. Inside the 2026 luxury real estate supercycle.
London prime Q1 2026: non-dom exit cuts sales 32.6%
Prime London transactions fell 32.6% in Q1 2026 as UK non-doms relocated to Dubai, Milan and Monaco. Yet 841 deals are under offer, a decade high.
Dubai's 500 super-prime deals reset the luxury order
Dubai closed ~500 super-prime deals above $10M in 2025, $9.05B in volume, triple London's tally. New York closed 326. The hierarchy has a new top.
Aspen Q1 2026 collapse: when scarcity stops working
Aspen sales fell 50% YoY in March 2026 despite 40% inventory squeeze. Scarcity protects price, not volume, and luxury just got the proof.
Living large: 5+ bedrooms now drive 64% of luxury inquiries
The 2026 Coldwell Banker Trend Report shows US luxury buyers favoring big footprints over minimalist boxes.
Authorial architectural visualization (directed camera, light and materiality) that holds the launch ticket instead of discounting the price list.
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