What moves the square meter, in the open.

Branded residences 2026: the global luxury land grab

Branded residences are set to nearly double to 1,747 schemes by 2032, with a 33% price premium. Inside luxury real estate's fastest land grab.

Mortgage rates in 2026: below 6.5% as the Fed holds

US mortgage rates dipped below 6.5% in June 2026 while the Fed held and pushed cuts to 2027. What it means for buyers and the housing market.

US homebuilders 2026: winning the first-time buyer

Big US homebuilders are buying the entry-level market in 2026 with rate buydowns resale sellers cannot match. How the incentive economy works.

97% of agents now use AI, yet few report real impact. Why AI in real estate augments agents instead of replacing them, and where the value actually is.

Quiet luxury is not fading in 2026 — it is becoming the brand language of super-prime real estate. Why restraint now sells the larger home.

US luxury real estate in 2026 is not booming or busting. It is splitting. Why the exceptional clears, the ordinary stalls, and brand decides.

Prime real estate in 2026 is splitting: Tokyo and Dubai surge while US luxury cools. Where the wealthy are buying, and why the map just redrew itself.

Longevity residences are wellness real estate's hottest tier in 2026: the $584B market, the brands building it, and why branding decides the winners.

Real estate branding: the complete guide

What real estate branding is, components, process, timelines, cost and return, with real TBO cases. The guide for development brands that sell.

First-time homebuyers fell to a record-low 21% of the US market. Mortgage rates, down payments, buydowns and how to make the math work in 2026.

US luxury home prices hit a record $1.39M as a record share of buyers pay cash. Why the top tier is breaking away from the broader market.

Branded residences hit 910 schemes in 2025, up 19% YoY. Why developers pay to put a hotel name on the door, and what the 33% premium really buys.